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3eme Congrès Olympique Canadien |
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par
Association Olympique Canadienne Montréal, 27 avril, 1996
Legacy of the OLYMPIC GAMES in Montreal – An
Introduction
Introduction
Let me first thank the Canadian Olympic Association
for this invitation to talk about of the benefits from the Games of the XXI
Olympiad held in Montreal in 1976. In addressing you to-day, I have some very
mixed feelings.
On one hand, I am very proud about
the great achievement that resulted from the excellent work of all my
colleagues at COJO and the other Canadians that made possible the tremendous
great success of 1976. Once, in a while we, the people of C07076, are still
boost up by the comments of people like:
• Dr. Havelange, president of FIFA, who stated that:
"the Montreal Games are still the reference in terms of the quality of the
organization"
• the Canadian athletes winning a Gold Medal and
saying that the Montreal Games were their trigger in their pursuit of
excellence, and
• the many events that take
place and which are almost direct descendant of the Games.
But at the same time, I feel like the
"Athlete" that has worked very hard to achieve the world's highest
level of performance in his sport but is prevented to participate in "his
Olympic games" by some event beyond his control! Obviously, you know that
I am referring to the negative image of the Montreal Games that is too often
presented in relationship with one aspect of the Olympic project, the costs of
the Olympic Park installations (Stadium, Swimming Pool and Velodrome) and the
political football the whole situation has become since the closing of the
Games in August 1976. (Cost, work remaining, operations, architecture, the
retractable roof, etc.)
But as you can expect, the impacts of
the games are numerous and most diversified. " Financial statements or a
balance sheet of the Olympics games can take different forms dependent on
accounting economic, environmental or social aspects. Accounting principles consider
the language of financial numbers only. Therefore to fully appreciate the
impact of the Games, one must take into consideration the costs and benefits,
pecuniary or otherwise, direct and indirect, quantifiable or not which had an
impact on the socio-economic environment and particularly on the urban fabric
of Montreal" during a certain period before and after the games."
For the time being, I
have decided to use as principal themes the headings of the summary report of a
Conference held in 1988 and titled: Hosting the Olympics: The long-term
Impact". The conference was organized by the "East Asian Architecture
and planning Program at the Massachusetts Institute of Technology and the
"Graduate school of Environmental studies of the Seoul National University".
(4)
The selected themes were the following: Sports,
Physical, Economic, Institutional, Social and Cultural. In many instances the
impacts considered were arbitrarily associated with a theme but could have been
treated under one or more than the chosen one.
1-
SPORTS
The impacts of hosting the Olympics Games begins long
before their culmination, characterized by that grand sport festival that takes
place every four year and is attended by top athletes from around the world.
There is a tendency though to analyze the post-Olympic effects end to neglect
what took place before the event. In Montreal, the impacts of the Games
originate long before 1976. In fact, we have to go back to the 60s when the
city of Montreal submitted an application for hosting the 1972 Olympics Games
which were awarded to Munich. Then, in 1970, Montreal has submitted its
candidacy and won the exclusive privilege of hosting the 1976 Olympic Games.
The immediate consequences of those 2 events were most significant; lets
mention the organization of many sport federations in Quebec, the creation of
La Confédération des Sports du Québec, Le Haut Commissariat aux Sports (the
first Quebec government department for sports), les Jeux du Québec, Mission
Québec 76, and more closely to the Games, les Compétitions Internationales de
Montréal en 1975 (CIM 75)
All of these and many
other initiatives took place or happened prior to 1976 and because Montreal had
sought to organize the 1972 Games and then those of 1976. I will not this
presentation cover the impact of the Games on the sport sector in any
exhaustive way. But I will to describe some of them.
Canadian
Olympic Association
The COA, the Canadian Olympic
Association, is now a modern , efficient and well structured organization in
great part because of the Olympic Games in Montreal.. Following the closing of
the Games, the COA seriously questioned itself and started developing programs
to improve the performance level of the Canadian Athletes. At the same time a
number of young Canadians interested in practicing sport made the bet that they
could, in due time, climb to the highest step of the podium. Sylvie Bernier and
Mark Tewksbery are two Canadian Gold medalists that gave themselves this
highest objective while watching the Montreal Games on their home TV sets.
Sport Officials (judges, referees, administrators etc.)
In 1972, very few Canadians were
accredited by the sport federations to act as official for international
events. Most of the Canadian and Quebec sports federations initiated programs
to train minor officials and some of them have carried on their formation and
training to become full fledged officials at the international level.
Also, key COJO employees in the sport
sectors went on to become very active within the governing body of their sport
at the International level. May I mention: Carl Schwende in Fencing , Philippe
St-Cyr in Weight Lifting, Bill Dientsman in Canoe, Martin Biltz in Rowing, Lise
Simard in Gymnastic.
Since 1976, Canadians have also become
President of their international sport federation governing body; lets mention
Paul Henderson for Yachting, Bob Story for the Bobsleigh and Luge, and Les
Macdonald for Triathlon.
International sport events
As new World class facilities were developed for the
Games, and as the quality and capacity of several others were greatly enhanced,
Montreal was now equipped to present international sport events. Since the
closing of the Games, International sport competitions have increased notably
in Montreal: (6)
1979 World Cup Athletics, 1982 World
Cup Boxing, 1983 World Handball Championships for Women, 1985 World Pentathlon
Championship for women; 1985 World Championship Gymnastics;
1985 World rowing Championship
(lightweight); 1986 World Championship Canoe-Kayak;
1987 World football Cup for under 16;
1987 World Short Track Speed
Skating.
Prior to the Montreal Games, only 2 World
events had been hosted in Montreal in the 20th century. In just over 10 years
after the games, more than 9 world-class sports events took place in Montreal.
Athletes from Quebec in
the Canadian Olympic Team
A
feeling of pride has developed in respect to sport excellence; there has been a
definite increase of athletes participating in and striving for high level
sports ability. As it is normal in a country with such a large territory as
Canada, some of the benefits of the Games have a somewhat more localized
influence. As you will see, for the 76 Games and since, there has been a
definitive increase in the number of athletes from the Montreal region and of
the Province of Quebec in the Canadian Olympic delegation:
• I have looked at the records of the Canadian
Olympic Association for the Summer Games since 1960. In the 4 Olympics Games preceding the Montreal Games, 11% of the athletes declared the
Province of Quebec as their home while for the 4 Games following the
Montreal Games, this membership has grown to 20%.
• 1976 99
out of 414 or 24%
• Period 60-72 66
out of 566 or 11%
• Period 80-92 262 out of 1318 or 20%
Here is the data used to compile these results
Other studies considering only Montréalais in the
Canadian Olympic Delegation also show an increase in participation. These 2
studies (6) have shown that:
• In 1972 there were 8 Montréalais
out of a delegation of 225 Athletes for the Munich Games, none were in the top
8 and obviously there were no medal winners;
• in 1976, 26 Montréalais were members of the Canadian
delegation of 387 athletes, 5 were placed in the top eight, but no medals;
• At Moscow in 1980, 16 athletes from
Montreal were to compete but unfortunately Canada did not participate to the
Games
• In Los Angeles in 1984, there were 38 athletes from
Montreal in a delegation of 450: 14 Montréalais were classed in the top 8 in 11
different events and they came back with 1 Gold, 2 Silver and 1 Bronze medals.
These studies show very clearly a net progression in
the number and quality of Montreal athletes at the Games. It can be conclude
that a definite positive influence as has resulted from hosting the Olympic Games in 76.
Sport
participation by ordinary citizen
Following the Montreal
Olympics, the attention of the community focused on upcoming sport events of
the highest level such as the Montreal Marathon; little known sports were given
great exposure, such as Gymnastic, Volleyball, Handball, Archery, etc. In 1988,
twice as many people in Montreal as in Toronto did their stint of physical
exercise with more than 500,000 registering their 15 minutes or more of sport
or fitness (6). Further, in June 1996, more than 40,000 people will participate
in the annual "Tour de l'Île à bicyclette".
Whether or not
these activities are a consequence of the 1976 Games in Montreal is not that
important. What is key is that they happened or they are happening and that
sport and fitness activities are important for more and more people. In that
sense I am convinced that the 1976 Games have been the key influencing factor.
The Olympic basin that is
easily accessible by metro (the only city offering such a facility), is used by
rowers (there is also an interior practice basin), canoeists, sailors and wind
surfers and accounts for 250,000 to 300,000 visits in the summer (7). It is the
site of a sailing school with 2,500 participants and a Sailing Club grouping
more than 150 members. A beach has also been created next to the basin; it is
greatly appreciated by Montréalais who cannot afford to go out of town in the
hot and humid period of the summer. During the winter, over 300,000 presences
were registered from skaters, cross-country skiers and attendees to the
"Fête des Neiges". It has been so for the more than 15 years!
The Claude-Robillard Center, a modern
multidisciplinary sport center is shared 18 hours a day by top elite athletes
and citizens of all ages trying to stay in shape". The center hosts 14
elite clubs and is a national training center for more than 8 sports. This
remarkable venue was designed entirely by the City of Montreal Public Work Department
and 20 years after its construction, it is still visited by facility planners
from all over the world. They have learned how much the venue is a success in
its integration in the life of the city and its inhabitants. Very few
multidisciplinary sport venues have achieved a performance level that is
comparable. Let's see some figures for 95/96 (7)
• registrations: from 7,000/yr in the 70s to
more than 30,000 in the 90s.
• visits/year: 1,700,000
• 13
Sporting clubs
• 8
High performance national training centers
• 45 National and International events
• 1600
"ad hoc" events
• 1
Senior Sport Club, 1,500 members
• Hosts "Sport Montreal"; revenues generating organization
• Hosts the Montreal Professional Soccer Club,
L' IMPACT
As you know, The Olympics Games leave an indelible mark on
the places where they were held. It is certainly true in Montreal. Ask those
people that are using the facilities. Increased athletic participation by
residents result in measurably benefits, improved health and lowered morbidity.
An Australian study says that every 10% increase in participation in regular
physical activity would bring $600m in net benefit to Australia. (5) Fitness is
a benefit, regardless of how it impacts economics.
2-
Facilities and physical installations (Physical)
The games of the first Olympics of the modern times
held in Athens in 1896 does not only mark the renaissance of the Olympic ideal
has also influenced the type of architecture it inspired. The audacious
constructions and urban improvements realized by the cities where the games
have been held are witness to this ideal and constitute a concrete inheritance
for many of the world's cities and have made them proud. Montreal is no
exception to the rule.
To accommodate the games and the people
involved, a country must offer facilities to service the games such as the
sport venues; accommodate the participants, (Olympic Village) facilitate the
work of the Press, (accommodation and press facilities); and very often must
improve the infrastructure, (metro, roads, new sport complex etc.).
The Montreal Olympic
Games have been responsible for a tremendous improvement of the sports
installations in Montreal and the surrounding area. A number of the facilities
were built specifically to be ready for the games; six of them were built by
the City of Montreal for its benefits. They are the Olympic Complex (Stadium,
Swimming Pool and the Vélodrome), le Centre Claude-Robillard, le Bassin
Olympique, and Le Centre Etienne-Desmarteau.
Other facilities were also built for
the Organizing Committee, C07076: in Kingston, Ontario for the Yachting, in Bromont
for the Equestrian events and the city of Joliette, for Archery and l'Acadie
for Shooting.
Renovation and improvement were made in
a number of sites including 4 University Campus: Montreal, McGill, Laval in
Quebec and Toronto. Several sport halls and gymnasia were improved and half of
them were located in educational institutions.
In 1972, Montreal had no Olympic size
swimming hall and not one 8-track running track. After the games, Montreal was
equipped with 3 Olympic size swimming pools, 3x400 meter tracks of
international level with state of the art surface material, 3 stadium with
artificial turf for field hockey, a flexible rowing and canoeing basin right in
the middle of city; a versatile multi-sports complex, the Claude-Robillard
Center, now the site of several national training centers; improved sport
facilities at McGill University and Université de Montreal, new and improved
arenas.
The Olympic Park, is a sport complex
that integrates the Stadium and the Swimming facilities in a structure of
revolutionary conception and in harmony with the Velodrome, they form a
spectacular architectural ensemble. It is more than a sport complex, as we will
see later on.
" The vitality of the Olympic
Park has made the area a sport, leisure and environment friendly part of the
city. The Olympic stadium is used for professional sports events, shows, and
trade fairs for almost 300 days of occupation a year and a clientele of over
3,000,000 per year." (1)
I said previously that I would come back to the
subject of the Olympic Stadium that is more than a huge building. In reality it
is a six building complex serviced by an underground city that provides for its
respective activities. The Stadium Tower complex occupies 78,000 square meters
serving 6 vocations
1- a versatile stadium with a seating
capacity of 50,000 2- 2- a 40,000 square meters exhibition hall
3- a backstage area of 13,000 square
meters on 3 levels
4- a 4 basin Olympic swimming center
with a seating capacity of 3,000
5- a tourist accommodation center of
some 4,OOO square meters with 3 observation levels at 170 meters accessible by
a spectacular "funicular" (60 people)
6- a 17 floor building in the tower
(vocation to be established)
All of this would have no
value or would have a limited one if it were not for the purpose of being
accessible and used by the general population. And any observer of the Montreal
scene knows that most of the facilities built or enhanced for the Games are in
good working order.
All of the permanent installations
built for the games and administered by the City of Montreal Sport and Leisure
department are dedicated to the practice of sport by the Montreal population
and are kept in excellent condition. Ice hockey arenas, outdoor tracks for Athletics, artificial grass stadium for football
and soccer, indoor gymnasia for volleyball, basketball, handball, gymnastics,
etc. More than 70 sites were renovated and equipped with the latest sport
equipment; half of them were located at educational institutions that have
benefited from these investments.
There
are few dark areas though; some of the facilities built for the games have been
abandoned because of lack of interest in these sports such as the venues for
Archery and Shooting. The most troublesome site was the conversion of the
Velodrome in what is now the Biodôme, a center dedicated to the ecology and the
environment concerns, valid themes, but very questionable as the occupant of
sport venue. There is a positive aspect since
the Biodôme attracts many visitors who have the opportunity to enjoy environmental
education in a most unique site!
And other sour
area is the usage of some of the facilities within the Olympic Park Complex in
particular the swimming hall, the outside track etc. Unfortunately, the local
area residents cannot enjoy these facilities for the practice of their favorite
sports, as they should be able. If the operation of the center were fully integrated
with other activities of the City of Montreal Sport Department, one would
certainly see a much improved presence of these facilities in the day to day
life of the Montrealers.
3- Economics
Often considered the most comparable
of the impact topics between Olympics Cities or the easiest one to perform, it
turns out that the issue of the economics associated with the hosting of the
Olympics Games is a very difficult one to tackle. Economics impacts are very
difficult to assess; should you consider only the aggregate expenditure in the
impacted region or go to a complex cost/benefit analysis approach or who pays
and who benefits and over which period? When to you start your analysis? Impacts generators are many. Here are a few:
• expenditure by visitors, media,
officials, athletes etc,
• outlay on fixed capital formation
for sport and other infrastructure
• impact on fitness and health
• methods used to finance the games
(lottery, taxation, borrowing,
• the contribution on Gross Domestic
Product
• the % of revenues
from outside the country
*enhanced visibility
(tourism) from games exposure
• improved
international presence
To be fair, all of these components
should be measured, analyzed and assessed. It is a very demanding process that
would require tremendous effort from a number of people. I suggest that it
could become the subject of an important study for someone in the academic
world with the help of the IOC.
Naturally, I cannot proceed further
on this subject without saying a few words about Montreal controversial
financial costs. You may suspect that I am often defensive about some
undeserved flack we have received from the media and others over the past
twenty years.
COJO 76 finance
First, there never was a deficit for COJO 76, the
Olympic Games Organizing Committee. In fact, COJO76 has shown a surplus and has
remitted over $223m dollars to the Government of Quebec. COJO76 has even
absorbed several cost elements in relation to the preparation of many
competition and training venues and did provide all the necessary sport
apparatus and equipment.
This surplus derived from very successful programs
(8):
It would be logical to add to the
"surplus" the following items:
• the value of the equipment left in
various sport sites, gymnasium etc. $30m
• and the proceeds from the Lottery
distributed to the amateur sports, $25m
Then, the net surplus of
COJO76 would be more like: $278m
The
economics of the Games
The study (4) by Professor John Eton
from the Department of Economics at McGill University has come to the
conclusion that the various levels of government have received a revenue of
more than $526.7m from the construction expenditures, and an other $13.5 M from
the additional tourist activities due the Games in 1976.
In the same study, Professor Eton has
calculated that the total Business Output and Employment generated by the
Olympic Park and City of Montreal construction activity have been evaluated to 2.95
billion and 82,802 person years of employment.
As a comparison, a study
by Economic Research Associates (2) on the LA Games of 84 shows a net $1.4
Billion in direct added economic activity with 26,000 person-year of added
employment; with secondary benefits, it amounts to $2.4 billion or 76,000
person-years of economic activities.
If one considers the net surplus of
C07076 and the net contribution to the various level of government brought by
the construction projects directly associated to the hosting of the Games, a
total of more than $800m, the so called Olympic Construction debt would have
been established at just over $400m. According to the originally planned
extinction program, that "debt" would have eliminated very quickly.
But the 1976 Olympic
games became an occasion for governments to appropriate revenues and to borrow
money and to attribute the inherent costs to the Games. The overall Olympic
enterprise, even if it involved large expenditures, was however beneficial to
the various levels of government as it was shown by the study of Professor Eton.
Further, it also gave the governments the necessary excuse for appropriating
itself the lottery programs. They would not have dared do so in normal
circumstances. The "self financing operation" would have been
successful were it not for those political considerations and would have lasted
a minimum number of years.
At its inception, the lottery program
was to continue after the games but, it quickly became impossible due to the
divergent self-interests of the parties involved. Further, the Quebec
Government has reduced a number of times the % of the tobacco tax that was ear
marked for the extinction of the so-called "Olympic debt", ... each
time prolonging the necessary period to eliminate the debt and increasing the
interest charges attributed to the so well publicized costs of the Olympics
Games etc.
According to the Quebec
Government original estimates in the budget for 76-77 (8), (when the new
tobacco tax for the Olympic debt repayment was established), the repayment of
the “Olympic debt” was to done by fiscal year 1981-82; and now, 15 years later
than the planned date, there is still "an Olympic debt". Many thanks
to our politician friends!
That said, one must recognize that the
Olympic Park Complex as well as the other permanent installations, while built
for the Games, were done also for the future; the desire and the need for new
sport facilities had been on the city of Montreal mind and drawing board for
decades. You should not amortized such construction projects on one event,
whatever size and importance the event may represent; it should be amortized
more likely over a 50 period. Future users also can be expected to make their
contribution!
So, the fact there was an
“Olympic Installation debt”, the Montreal Games of 1976 did not generate a
financial a disaster; it is much more what has been done with it that is a
catastrophe. The fallout from the investments in the sport facilities has been highly
valuable. Remember the statistics mentioned earlier about Le Centre Claude-Robillard,
le Bassin Olympique, and even the Olympic Park
Economics of the Olympic
Park operations
Studies by the Montreal Expos and the Régie des
Installations Olympiques have established the economic fallout of the Olympic
Park between 100 and 220m$ a year. More than 100 permanent jobs exist because
of the Olympic Park generates revenue of $35m, expenses of $38m, and federal,
provincial and municipal taxes to the extent of $20m a year. (1)
The contribution of the
Olympic Complex to the increased flux of tourism in Montreal is difficult to
assess. But we know that the Tower is a major tourist attraction. Day and night
thanks to the lighting, the Tower projects a fascinating silhouette into the
Montreal sky for many kilometers around. Like an enormous beacon it attracts over
500,000 visitors a year, the Michelin guide has awarded it 3-stars (1). The
Montreal Tower has joined the federation of great towers with London, Munich,
Moscow, Paris and Toronto on the initiative of the Eiffel tower for its 100th birthday.
New ventures on the local
and international scene
DMR, then a young company
of Information Technology specialists, founded in 1973, takes responsibility for
the operations of the computerized sport result system called SIJO. The SIJO
System was subsequently used in Moscow 80 as well as LA 84 (this was also a
first). In the early 80s, DMR had initiated an international expansion program
and naturally California was one of the targeted area. DMR had set up an office
in LA and has been there since. DMR has also extended its operations to nearby
Washington and Oregon states where they have received several multi-millions $ contracts.
Several Canadians have been assigned to their execution.
The Lavalin Group, now
merged with SNC to form SNC-LAVALIN has received multimillions dollars turnkey
construction projects due to their involvement in the construction of the
Olympic Park Complex. In particular, hundreds of Canadians have been involved
during several years in the design and construction of large projects in
Algeria. The Desourdy Group, the main contractor on the Olympic Park
construction site, was awarded major construction projects in Saudi Arabia.
Many Canadian have received employment opportunities here or abroad because of
the Olympics in Montreal.
Teleglobe Canada was
involved in 1976 in the transmission of multiple simultaneous video signals
across the Atlantic to Europe. In 1988, the Seoul Organizing Committee turned
to Teleglobe to resolve the problem of transmitting their multiple video
signals to overseas countries and contracted with them for the execution.
Le Cirque du Soleil et
l'École Nationale du Cirque
Le Cirque du Soleil was founded in 1984 and its
existence is related to the hosting of the Games in 1976. It has been the main
stream of employment for several young persons that had practiced gymnastics.
It is currently the employer of 1250 persons and has revenues of $125m of which
close to 98% come from abroad.
L'École National du Cirque, created
in 1977 by two gymnasts, participated in the 1976 Games, Pierre Leclerc and Guy
Caron, was initially integrated within the Centre Immaculée Conception
activities before they moved and became an independent organization in 1989.
Some of their students have achieved international recognition such as Hélène
Turcotte and Luc Martin who won Gold in Paris in 89. Guy Caron is now the
technical director of the Cirque du Soleil and Mr Jean-Roch Achard is now the
general director.
4-
Institutional
More commonly, the games
are seen as an accelerator and a concentrator of changes already taking place.
Under pressure to produce, the host city demonstrated the ability to develop
the organizational capacities necessary to carry out the enormously complex job
of hosting.
Olympics can provide the
impetus for effective leadership to emerge, differences to be overcome. Daniel
Robin (6) refers to a communications explosion in Montreal in sports and in
cultural spheres making Montreal one of the best-organized cities for the
summer Olympics and a city that include the elite sports organization with a
carefully considered integration between elite and basic sports activities for
their mutual benefits
One of the least mention
residues of the Olympic games in Montréal has been in the area of the media,
the written press as well as the electronic one. Prior to the Games in Montreal
there were few knowledgeable sport writers and sports commentators that could
be assembled to cover all the sports that were presented at the Olympics.
Richard Garneau and a few others had been delegated by Radio-Canada to the
Rome, Tokyo and Mexico Games but beside these there were few reporters across
the province of Quebec that had an interest in sports other than Hockey,
Baseball and Football.
Because of the Montreal
games, a number of initiatives took place to prepare for the extensive covering
of the Games; in particular, Radio Canada made significant room in its programming
for the "amateur sport events". This has created a need for more
commentators. Large newspapers did likewise and as the games approached the
ORTO had an extensive program to help improve the performance of both the
technical people, the analysts and the commentators.
In my view, these new apostles of the sports had a lot of
influence in the tremendous impact of the games on the ordinary people in the
last 20 years. We have been reading and hearing them almost daily during that period of time, and they know their
subjects as well as anyone else in the world.
Professor Lee of
MIT (4) suggests that the impact of the Games could also be measured in terms
of number, size, effectiveness, professionalism, outlook and coordination of
organizations.
Notable after the
1976 Games was a reinforcement of attitude that promoted a better quality of
life and health through more structured recreation and exercise programs,
recreational sports and a fundamental encouragement in the pursuit of sports
excellence. These new attitudes were further reinforced by the availability of
sports facilities and equipment.
Policies were
required to make rational use of the new facilities. Here was an ideal
opportunity to combine basic sports with high level ones which often seem
opposed to one another and instead allow them to draw upon each other in a
mutually, beneficial way. This sort of
harmony relies on coherent attitudes, policies and actions. For some time now,
the Canadian Government has combined 2 orientations, physical fitness and
amateur sports within the same department, specifically to ensure this kind of
coherence. (6)
5- Social & cultural
The most profound impacts
of the Olympics are the larger social and cultural one. Hosting the Olympic
Games are the “Passport” to join the western world advanced society. The Games
bring a broader exposure of the nation to the world community, internally it
strengthen the sense of community, heighten civic spirit, invigorate national
economy.
A city discovers an extraordinary amount
about itself when it organizes the Olympic Games. It finds out about the
quality and range of its own human resources. It discovers its own capacity for
creativity and innovation. One of the impacts of the Games in Montreal has been
its legacy of knowledge and developed ability so vital in the organization of
further prestigious sports and other events
Montreal's International
Competitions in 1975 and the 1976 Games sparked energy that contributed
enormously to the technical success of both events. Montreal was referred by Mr.
Juan Antonio Samaranch, as " technically one of the best organized Olympic
Games". The president of FIFA still refers to the Montreal games when
someone asks him a question about the organization of the Games or of a
Championship; in 1995, he said to Quebec 2002, "do as in Montreal".
Montreal has become the
site for permanent cultural and sport events. The organization of the Olympic
Games, nine year after the great success of Expo 67 has enhanced the
communications explosion in cultural spheres by adding one in sport spheres.
From the successful hosting of the 2 most appreciated world events came the
promotion, conception, selling, acceptance and hosting of top scale events
which in world terms, have come to be associated with Montreal. Such as:
The Montreal International Marathon,
The Montreal Cycling Tour de L'Ile, where more than 40,000
will participate in 1996;
The Formula 1 Grand Prix;
The Benson and Hedges Fireworks Championship;
The Montreal Jazz Festival;
The Montreal World Film Festival; etc;
They all contribute to an elevated
"national" image and help improve the quality of life of the citizens
of the greater Montreal region. It is a difficult impact to measure but the
widened contacts with the world's nations through all of the international
events that have taken place in Montreal and elsewhere in Canada because of the
76 games have impacted the nation's political and economic scene.
Conclusion
In spite of the controversy on the significant
expenditures associated with the construction of some of the new facilities,
the success and the value of the Montreal Games is confirmed by its
installations on the one hand and the economics and social benefits on the
other hands. One of the best evidence to confirm those aspects, comes from the
following story:
“In 1991, 15 years after the presentation of the Games
in Montreal, the newspaper, "La Presse" had a contest for its readers
about their souvenir of the Games. There were over 2,000 responses that, by number,
is considered very high; 2 out of these responses were negative, one said that
the athletes were not "amateur" and the other said " the Games
had cost too much".
Considering the efforts of certain
people to stress back the construction cost item by accumulating and
publicizing year after year statements showing an always enlarging costs
attributed to the Games or the Olympic debt, that "témoignage" is the
strongest indication that the population had really appreciated the fact that
Montreal was the host the 1976 Olympic and that people were prepared to accept
the financial burden that came with it. Their appreciation is far from being governed
by the very vocal "oiseaux de malheur".
References
1-Berthiaume,
Ted On the Montreal 1976 Olympic
Games
For
the Canadian Olympic Association, June 1994.
2-Economic Research Executive
Summary: Community Economic Impact of the 1984 Associates Olympic Games in Los Angeles, Oct 84
& updated June 1986
3-Herr, Prof. Philip B. Hosting the Olympic: The
Long-Term Impact Summary Report of the Conference, 1988
4-Iton, Prof. John The Economic Impact of the 1976 Olympic
Games Office of the Industrial Research McGill, 1977
5-Mazitelli, David The Economic Impact of Sport and Recreation-Regular Physical
Activity, Australian Government Publishing Service, Canberra, 1988
6-Robin, Daniel Hosting the Olympic Games: Long-Term
benefits to Sport and Culture 1988,
East Asian Architecture and Planning Program, M.LT.
7-
City of Montreal Statistics provided
by
Mr.
Marc Campagna for Le Bassin Olympique
Mr. Jean-Guy Rochon for Le Centre Claude-Robillard
Mr. Daniel Robin,
8- COJO76 Jeux de la XXIe Olympiade, Montréal, 1976 Rapport
Officiel, Volumel, Organisation
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