Jersey City’s on-demand microtransit service, Via, has been named “2022 Outstanding Program of the Year” by the Intelligent Transportation Society of New Jersey.

The award recognizes the advancement of intelligent technologies to improve surface transportation efficiency, safety, and mobility.

Said Mayor Fulop in making the announcement today “We sought to improve mobility with an affordable and reliable transportation system, and as a result, low- to moderate-income residents now have access to 35 percent more jobs, schools, and hospitals within 30 minutes than before Via Jersey City existed.”

According to the administration, recent data indicates that most Jersey City Via trips are considered “essential,” with 61 percent of riders reporting they primarily use the service to get to work, school, and doctor/healthcare appointments.  Additionally, the most common pick-up and drop-off points include Jersey City’s public transit hubs that connect with New York City and neighboring Hudson County cities.

Launched in February 2020 as the state’s first on-demand public transportation service, Via Jersey City has surpassed 1 million rides and serves more than 57,000 riders per month, says the administration.  “The service was introduced with the goal of extending the reach of Jersey City's existing mass transit through efficient, tech-enabled shared rides to serve areas formerly considered ‘transit deserts.'”

“Each year, ITSNJ presents awards for outstanding projects that advance the use of Intelligent Transportation Systems in New Jersey,” said Jennifer Marandino, ITSNJ Awards Committee Chair. “ITSNJ is proud to recognize the City of Jersey City’s successful Via on-demand microtransit program, especially given the theme of this year’s annual meeting: Transportation Equity Through Technology. The project helps provide an important linkage for the local community, providing accessible and affordable transit options.”

Riders in the city’s service zone can book an on-demand ride through the Via app or by calling 201-514-6637. Information is available on the Via website.